Why Should You Create Original Content?
In 2011 when Google introduced the Panda Update. There was a major shift in SEO. The new algorithm targeted high-quality websites to appear on Google.
This took the user experience a level up. However, it made low-quality content almost vanish from the search engine. Starting then it has been more important for the companies to create and update quality and original content to achieve SEO.
Create Original Content For:
Visibility/unique Keyword Search:
Keywords help your customers find you via search engines like Google. Use a keyword tool to find niche keywords. Use www.seobook.com, website that speaks the same language as its potential visitor; ultimately help connect searchers to the site. Over time your page will start to rank for many different terms as long as it’s unique and targeted around your main theme.
Proof of expertise and Knowledge:
At present information, sharing is at its peak. A lot of this information is duplicated or recycled. Duplicate content is not penalized by Google. However, it’s not a good idea to do so. This can result in poor customer experience when they find the same content repeated within a set of search results.
So do your homework right. List sources or cite them with links on anchor text.
Shareworthy Content that’s Recommended by Known Personalities:
Research on a captivating headline; Write a crisp and unique content without any repetition. Use the key words generously to optimize your content.
Acknowledgments and Recognitions by Media and Social Media:
Learn the art of storytelling. Concentrate on quality over quantity. Keep your content short and engaging. Align with the current trend. Speak of something that’s unique and leverage emotion and you will have your chance to go viral. (e.g. the book “Becoming “– by Michelle Obama) recently we saw various interviews of Michelle Obama being shared in various media platforms.
Reach a number of people with your unique information:
Create high-quality content that addresses the customer ‘s requirements. Create a generous mix of static, visual and interactive content to reach wider customer base.
Optimize user-generated content to engage customers.
How to create an original content
Make it as unique as your products:
Google optimization is based on three key aspects of content: quality, relevance, and uniqueness. Therefore unique content is the need of the hour. Unless you want to blend in with your competitors. So brainstorm ideas used your personal experiences, research social trends and take a stand on current topics. Solve an ongoing issue or advice on the current problem.
Give it an emotional appeal:
Facts or data that shock people are more likely to be saved and shared by people. Use inspiration to your benefit. Even though fear and anger stimulate sharing and commenting, it’s not worth get into uncalled controversies. Remember the Movie “An Inconvenient Truth “ by Al Gore. It made $91,447 per theater, the highest of any movie that weekend and a record for a documentary. Certified fresh” 93% rating at Rotten Tomatoes.
Show a relatable perspective:
Tell a back-story, share a life-changing situation, Use a widely known memory or an environmental issue. Make a relatable moment in the customer’s mind. Remember, ones you get there you stay there.
Get industry input/ guest bloggers from the industry:
Guest blogging drives more traffic towards your site. It earns you backlinks. Backlinks help your SEO ranking. So use audience intelligence-free tools like https://analytics.twitter.com to know your audience interests. Build relationship on forums with bloggers and writers.
Make your content easily accessible to the target audience:
To deliver to a diverse audience, you need to plan your accessibility format. Dig deeper into your audience and create a framework to engage all. Keep your content clear and concise, research for a unique headline, preferably with keywords. Create transcripts and captions for multimedia contents.
Keep content updated, short, interesting and share-worthy:
One thing that you keep in mind while creating a share-worthy content is, that the data you provide should be from your own research. If so your content will be used as a reference by numerous bloggers. Keep it to the point and engaging.
Here are some statistics as of 2018 that will help you decide the best approach for your product marketing
According to Hubspot
- 54% of people prefer video content over any other form of content.
- YouTube has over 1.9bn logged in monthly users. 6 out of 10 people prefer online video platforms to live TV.
- Overall, 73% of traffic prefers videos that are informative yet entertaining
By the end of 2019, global consumer Internet video traffic will account for 80% of all consumers Internet traffic (Source: https://www.forbes.com/sites/miketempleman/2017/09/06/17-stats-about-video-marketing/#71b015fb567f)
According to gotowebinar.com
33% of all webinar sign-ups occur on the day of the webinar and 69% of registrations happen in the last week.
What happens when you effectively market your original content?
It zeros down your target audience:
Develop your content based on your buyer’s persona that you have developed. This will zero down your target audience effortlessly and bring clarity to your KPI (key performance indicators)
Your web traffic gets more organic:
Measure your organic sessions via Google Analytics and crosscheck with reporting tools like Agency Analytics to get a filtered data report. High traffic of organic sessions is a result of more branded searches.
You are viewed as Industry guru/trendsetter:
Original content influences various platforms of marketing media. Create content that did not exist and see the rest of the industry refer to it. Red Bull – space dive (Stratos) by Felix Baumgartner was the first of its kind. In the six months of Stratos, sales rose 7% to $1.6 billion in the U.S., according to research firm IRI.
You move up the search engine:
Use the right SEO keywords to create your content, Plan your content marketing based on the buyer’s persona. Use the right measurement tools and update periodically. All this and you will move up The SEO and maintain your position.
You are able to interact and build a long-term relationship with your customers and potential customers:
Create an experience that engages your customer. Make them feel special and wanted. Help them with your expertise. Leverage these to connect and maintain a long-term relationship. Disney is one of the most expensive brands that you would come across. Yet customers are willing to pay. The brand has created a saga of experience that has become part of our daily lives.