A lake in the woods near Alberta.
14Feb

How to become the best copywriter in Canada?

For the most part, the purpose of a copywriter is to write attractive and compelling content that will be used as advertising or other forms of marketing. So, it only makes sense that a copywriter has to be creative and to have writing talent up his or her sleeve. With the boom of the internet, this profession has been taken to another level and there is a much greater need for copywriters than ever before. Canada is no exception. Even though the demand is there, the competition is also present.  That is why you must be the best copywriter to make it in this business. If that is your ultimate goal, here are tips on how to make it happen.

The best copywriter is always familiar with current trends

In the past decade or so, online content has been booming. With SEO optimization and with the role of search engines, there is more and more need for high-quality content. Internet marketing has the ability to attract new business in a matter of seconds and that is the main reason why business owners are focused on their digital marketing strategies. Thus, if you want to succeed as a copywriter you must keep up with the latest SEO trends, social media and other forms of digital marketing.

Homepage of Google on a screen.

Google has been a game-changer in the industry.

Do you know what type of copywriter you want to be?

Google changed the copywriting game forever. In the past, copywriters focused on preparing content for commercials, brochures and flyers, press releases and other types of business literature. Nowadays, all those jobs still exist, but they are much less in demand. They have taken a back seat to all that is related to online content. If you want to be the best copywriter in Canada, you must decide where will you focus your expertise.

Don’t have unrealistic expectations

You should always shoot for the starts and that is understandable. Nobody that dreamed small made it big. Yet, you need to prepare yourself that nothing will happen overnight. It takes time to build up a good reputation and an impressive portfolio. No one woke up one they and just became the best copywriter in Canada. Therefore, be ready to work for it. Build your pristine reputation in the copywriting world. For instance, you can start off with your own blog where you will show your talent. That is one of the best ways to go from an economic to an expensive writer.

Research the company you are applying for

Job interviewers want to see and speak to a serious and prepared candidate. This is true for any job, and thus so is for future copywriters. Don’t expect to show up out of the blue with no knowledge about the firm you are entering and make a good impression. Research the company and the position you are applying for. This will show that you are serious, dedicated and extremely interested in the position. It is a great way to make a positive first impression on your future employer. In no time, you will be transporting your office goods to another address at your new office.

Don’t embellish your credentials and abilities

This takes us back to what type of copywriter do you want to be. No copywriter is the best copywriter in all fields of this profession. In the beginning, sell yourself by advertising in what do you have extensive knowledge. For example, you can advertise your superior knowledge in SEO content writing. After some time, you can even call yourself an expert. Still, be careful how you throw around these terms. If you say you’re an expert, people around you will expect you to know everything and anything. Thus, what will you be? A social media guru? Perhaps an expert on Google? Decide and then focus on what your employer is looking for.

Online marketing strategy on an iPad screen.

Online marketing is always a great option to focus on when working on your career.

Don’t get overconfident and lazy

Now and then you will have to make changes on your resume. Not only will you have to implement changes as your career advances, but you might also have to do a tweak here and there when you apply for different jobs and positions. Once you are done with making changes, check your entire resume. Mistakes can happen even to the best copywriter. Sending in a resume with grammar mistakes or misspelling makes you look overly confident and lazy. Avoid such mistakes at all causes.

You might be asked to write a test piece

Don’t be surprised if a potential employer asks you to write a test piece for their company. This is not the time to be nervous because you are starting a new job or potential being hired. Be positive because this is a great opportunity. It is a chance to put your best foot forward and show them what you are really made off. Being creative will not be enough. Honor your assigned deadline. It will show your commitment and discipline. Oh, and be prepared to do it for free. Look at it like paying your dues.

A many using his laptop to search for the information on how to become the best copywriter in Canada.

Being a good writer doesn’t imply that you just have to have writing talent. You also need to honor deadlines and instructions from your superiors.

Don’t give up and be persistent to become the best copywriter

Canada is a big country and therefore the job market is massive. You will not become the best copywriter overnight. Hitting the jackpot, the first time around is not very likely. Certainly, you will have to run through many interviews and do many pieces until you start shining the brightest. But that is just how the cookie crumbles. Once you are on top because you have earned it with hard work and dedication you will appreciate your journey to the top even more.