23May

The Invisible Salesman

There was a time when salesmen brought briefcases to our doorsteps and took us through an interesting product journey. Sales pitch, smart communication, stories and personal experiences were the main selling points of the product. Today, in both the B2C and B2B scenarios, the salesman has become invisible. The advent of technology has taken over […]

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Discipline – The Harbinger of Lasting Transformation
18May

Discipline – The Harbinger of Lasting Transformation

Practically everyone seems to be harried and hankering after the deceptively unknown these days. Yet, they end up feeling exhausted, agitated, anxious, overwhelmed, and of course, chronically dissatisfied. Amidst this entire cauldron, one thing perennially stands out tall as the shining beacon of hope as the potential gateway to hopefully, better things in life: Discipline […]

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Compassion
17May

Compassion

Think about compassion and it conjures up a myriad of contradictory (and potentially erroneous) images, concepts and definition. The world that we live in and the situations we confront on a daily basis have a penchant for inundating our minds with concepts like: An emotional state triggered by recognizing and acknowledging unfortunate situations/events surrounding us […]

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5 Signs Your Digital Marketing Agency SUCKS
16May

5 Signs Your Digital Marketing Agency SUCKS

It is hard to find digital marketing agency which lives up to its name. If you feel that your digital marketing agency sucks, here are 5 signs that’ll help you determine it: Not involved in link building Most of the agencies are newcomers interested to make profit, by hook or by crook. Some 70% of […]

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Entrepreneurs! Tame Depression like a Tiger. Roar up.
15May

Entrepreneurs! Tame Depression like a Tiger. Roar up.

The entrepreneurial world is rife with fears and anxieties, and perhaps even depression. As an entrepreneur, do you come across the word ‘depression’ often? You might be aware that depression isn’t a state of feeling sad when in isolation. You’re also stressed and anxious, plus these feelings prevent you from enjoying your favorite foods, pursuing […]

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fonts
10May

How fonts can be the driving force to content engagement

For Internet marketers, conversion is imperative. Instead of spending a large amount of time trying to get better conversions, it’s time to think about how copy and particularly fonts can impact content marketing. In fact, fonts or typography has a marked importance in marketing. So, if your powerful headline doesn’t get you the eyeballs you’re […]

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Instagram’s algorithm
07May

How to Beat Instagram’s Algorithm

Instagram is the mecca for all things visual. With over 800 million users who are active daily, 4.2 billion posts are double-tapped or ‘liked’. 80% of users follow a brand and out of 10 hashtags, 7 are branded. So, brands today are at the mercy of instagram’s algorithm. What with such active engagement and a […]

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go live on facebook
07May

Tricks and Tips Before You ‘Go Live’ on Facebook!

Nothing beats a live performance, nothing. Remember watching a live match or a live dance performance on a stage, the thrill and the excitement that is not replicable elsewhere. But for a performer, anything can be a stage. Social media allows us to do more than we can imagine and going live on facebook is another […]

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