How to pack in a punch on my first date with venture capitalists for maximum impact

Now that you’ve got your start-up going in the right direction with a workable idea, a basic team and a fledgling customer base, you will want to attract VC funding to further grow your business. It is natural to feel anxious about whether you will pass the test or fail. Some of you may already […]

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7 Big Time Money Mistakes Startups Should Avoid

You can face several complexities in terms of startup. You need to be sure that your starts up do not increase financial risk by taking capital or loans from wrongful sources. However good your products or services may be, they are irrelevant if you have not made proper financial decisions. It is always better to […]

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How networking can give your start-up an edge

The East India Company gained a complete foothold in India after an initial foray in 1612, to ultimately pave the path for a gradual occupation by the British Empire by 1858. They did this through a web of collaborations with influential locals and befriended many royals to further their business interests. This is a living […]

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7 evergreen strategies all entrepreneurs should implement

Walt Disney once said, “If you can dream it, you can do it.” Walt Disney was spot on. However, there are millions on entrepreneurs who dream big and go out of their comfort zones to live that dream. But the path less traveled is the path ridden with obstacles. An entrepreneur is not someone who […]

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Lead generation

Personalized Lead Generations: The Story Every Marketer Needs to Know

The online world is the face of the new age business and revenue generation. It is a tree that is sown, planted and nurtured. If your online business is the tree, lead generation is akin to the process of watering the tree. It is a process that needs labor patience, but the rewards are more […]

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social media

5 Benefits of Using Paid Social Media Management Service

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Education for all

History of World Literature

Literature was born with the use of words. Our ancestors who told stories sitting by the fire were making literature without being aware of it. But what was the first book ever written? Origin of literature Many of us would say the Christian Bible, the biggest best seller of all times. According to most experts […]

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7 Instagram Strategies That Give Instant Wings to your Start-Up

Over the past decade or so, start-ups have sprouted like mushrooms, often with little context or perspective. Everybody seems to want to join the bandwagon before it gets too late. Everyone wants to be an entrepreneur. Everyone has a life-altering idea that can imbue the “Light” in a world brimming with darkness. Okay, time for […]

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Five deathtraps of content marketing

Five deathtraps of content marketing

Does content marketing actually yield heightened sales, loyal customers and cost savings as it almost always? Or is there more to it than meets the perennially trusting eye? Global biggies including Microsoft, Michelin, Cisco Systems and John Deere have all embraced content marketing thanks to its ability to give actual results – increased sales, greater […]

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How to select a Savings Account

For most of us, opening a savings account is an absolute no-brainer for the sheer simplicity and utility that it entails. After all, savings account is that type of account which serves as a contingency fund to meet unforeseen expenses like car repairs, medical bills or even educational purposes. With the proliferation of digitalization at […]

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