Best Ways to Make the Perfect Voice Search Optimized Mobile Website
According to research done by comScore, a marketing analytics company, 50% of all Internet searches will be done via voice by 2020. Voice searches are not only becoming popular every day, but also another trending tech such as smart speakers, wearable tech and other IoT devices. These are clear signs that we are soon heading to a voice-first age where voices will be used to conduct online searches. For this reason, it’s inevitable that we adopt these changes and also change our approach in a content generation to optimize it for search engines. When it comes to voice searches, you will have to use more words when searching compared to text searches. To optimize your voice searches, it is suggested that you use long-tail keywords. This is just one of the many requirements of effective voice searches. Now let us go through 5 ways to optimize your searches on mobile websites.
Be Less Technical
For the longest time now, the content has played a major role in site SEO. Marketers and copywriters often generate content that is not easily understood by laymen. Most of the time, this is meant to show a certain standard of professionalism. In voice search optimization, however, you will need to scrap this. A study conducted by Backlinko of 10,000 Google Home, smart speakers that use voice commands, results showed that the average content in a voice search result is written in a language that even a grade nine student would understand. This makes it easier to find what you are looking for. Google is now paying more attention to content that is more engaging. This means that it has to be relayed in an easy to grasp language.
Partner with Amazon
Not that this is a new concept, but the rise in sales of Alexa-powered Amazon Echo devices has triggered favor for those who have partnered with Amazon. This doesn’t apply to e-commerce stores alone, but Amazon recommends best seller items dubbed “Amazon’s Choice”, that caters to the best. By implementing these changes in your voice search SEO, you will make it easy for clients and search engines to find you.
Get Listed Online
This applies to local businesses. Getting listed online as a local business is the proper way to strategize your voice search optimization as we approach its revolution. This is because there are limited display sizes in smartphones and using voice assistants such as Siri and Google Assistant won’t give you as many results as a Google text search. If you are a local business, your website won’t always show up on search results. Smartphones and smartwatches instead choose to show business listings first, with the understanding that users have the intention of finding local businesses.
Reduce Page Loading Time
Use Long-Tail SEO
One of the best ways to optimize your voice search is by capturing long-tail SEO on your mobile website. The reason being many searches in voice searches are significantly longer than text searches. This is also the fundamentals of using smart assistants is to deliver answer-like responses. This is what Google’s Featured snippets do best. This sends you to the top of the search results. Your content needs to be dominated by long-tail SEO if you want to remain relevant in voice searches.
Write More Local Content
About 22% of voice search queries are for local content. It is therefore important that you develop local content more if you want to optimize your voice search. Try writing content that touches on what goes on in your location. To capture your local audience, your content strategy must have local content just as you would optimize for long-tail. You can start from keyword research to tracking for your voice search to be effective. You can generate local content even if your business is not local. This will help you drive in local traffic to push up your website ranking.
If you want to capitalize on voice search to improve your ranking and SEO, these tips will help you a lot. Now that we are heading to a voice-first search era, it is better to get prepared so that you don’t get caught up with events and lose your domain authority. The big mistake that many webmasters do is assuming things will always remain the same which is not true, especially when you are dealing with technology. The ground is so murky and if you are not careful you will be overtaken by events.